Copywriting basically is using the right words and images in front of the right audience to get them to take some action.
Table of Content
- What is sucky Copywriting?
- Examples of sucky copy
- How to spot sparkling Copywriting
- Examples of good copy
Advertisers use copywriting to change the perception of a product. It’s an art and science of using words to sell.Copywriting is a tool to motivate people to take some form of action. Read more here Click To Tweet
But don’t make the mistake of limiting copywriting to “writing the text of ads”. Governments employ copywriters to
sell – tell us how well they are doing. Political parties use copywriters to raise funds. And to convince us why the other party is acting against us. Religious institutes use copywriting strategies. Newspapers and magazines editors use it to gain our attention and sell their wares.
Anytime you need action – you need Copywriting strategies. And Copy is the written text (like this text).
In this article, I’m going to share what exactly is Copywriting. But I’ll stick myself to the business environment only.
What is sucky Copywriting?
Let’s talk about bad copy first because a lot of businesses are cranking them out. And once you know what’s bad, you’ll realize the good.
There’s no such thing as a “killer copy”
If you spotted a “killer” copy then believe it or not it’s a poor job. The writer attracted attention to the writing. And the persuasion is lost.
If the prospect realizes he/she is being taken advantage of, everything backfires.
It’s not content marketing
Content marketing is reaching out to your audience with a massive amount of content or information. Copywriting is a tool to reach them persuasively. If you’re good at copywriting then your content will be firing on all cylinders.
It’s not a way to make a fast buck
It’s not steroid you inject once and turn your marketing into Hulk. It’s part of a process.
Being creative or humorous isn’t Copywriting
I love those genres but they can’t sell your wares effectively.
“When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”David Ogilvy
Examples of bad copy
Trash. Trash. Trash.
Let’s see if you agree.
Bad copy example #1: Underground black book
Bad copy example #2: Call me what?
And I used to wonder who write these kinds of things until I googled “copywriting agency.”
Bad copy example #3: Number one Copywriting agency
I’d love to hire the number one agency but the problem is – it’s debatable.
Someone could have said, “We are number two. But we try harder.” Let’s move on to the most abused phrase in English.
Bad copy example #4: World’s number one brand
Don’t claim it if you can’t prove it. Right? Did you find them useful? Please help me spread the word as a lot of businesses need it.Check out these sucky Copywriting examples. Click To Tweet
Finally, how to spot sparkling Copywriting
If you’re still with me then here’s a secret. If you want to spot killer copy then check your credit card statements. See the products you’ve bought and read their advertising. Something worked and that’s why you bought them.
Examples of good copy
Good copy example #1: Relationship coach for women
Notice a strong call for action “Get My Video”… and the subhead, “Best secrets to meetings, attracting and keeping your Mr. right.”
Notice a genuine face. And a damn sexy too.
Good copy example #2: IntrovertedAlpha – dating coach for shy men
One thing that stands out is the subhead – “attract women naturally, without being someone you’re not”. I’d call it a killer.
Good copy example #3: The Like Switch book
Recently I purchased this book. What pushed me was the fact that it was written by an Ex-FBI agent. And it has a crazy metaphorical title, “the Like Switch”.
Good copy example #4: iMovie from Apple
iMovie is Apple’s free video editing software. Notice how copy starts with an action verb – “tell”. And an emotional benefit – “tell stories like never before.” And then also notice, how the software MAKES it easy for you to do the cool things. This “DOINGNESS” of the product makes the copy come alive.Apple has some of the best copy on the planet. Check out their secrets of Copywriting. Click To Tweet
As you have seen bad copy hurts – like bad advice. Copywriting is a lever which when put to good use can move mountains.
Although a ton of things goes into good copy and if you would like to work with me then get in touch with me. Or discover my 6-figure Sales Copy secrets – a step-by-step program from the comfort of your home and upgrade your marketing.
If you’ve any question, please drop them in the comments and I’ll try to help you out. Or please help me spread the message:Bad copy hurts – like bad advice. Copywriting is a lever which when put to good use can move mountains. Click To Tweet